The male gaze

Kayne West - Gold digger

The reason I chose this video is because the song its self is about women taking the men's money because they are considered 'hot' and the men do not want to leave the women as they are seen as attractive so the men will let them take money.

The women in the video are not in control of the way they are portraying their body so they may be felt as if they being degraded and that they are objectified as a sexual image that is used to please men who are watching the video.

This scene is found 30 seconds with in the video gold digger and shows how a lady is posing with very little on and is advertising the fact that she is wearing very little on her legs so that it will appeal to the men watching the video. She is looking away from the camera to advertise her facial expression and her hair. She is biting her finger which could show that she is feeling flirty in the video. This may make women feel degraded as it shows that you have to be a model on a magazine who is wearing very little to appeal to men.










This scene is found 34 seconds within the video and shows off a female who is clearly showing off her breasts as you can see she is not wearing a lot of clothing which is aimed to attract males to carry on watching the video. The grey background is dark except for around her silhouette where there is light to show she is the main attraction within this scene. Her facial expressions make her look like she is being seduced. I do not believe that this women is in control of this shot and that she has been told to pose in this position which could be a good thing as it shows that women should not be embarrassed by their body and physique.

This scene is found 1 minute in the video and shows that the model on the magazine is showing off her legs and the lighting in the video is reflecting on her leg so that her legs stand out to the viewers. She does this so that people watching the video will still be interested in watching the video. The way that the lighting is set shows of the centre of her body as the blue screen in the background is lightest on the centre of the body. They are using a long shot to show off all of her body and the features and also so they can get the lady's body language across. The name of the magazine is called fantasy which shows that she is in a fantasy or fantasising.








This scene is found at 1 minute 34 seconds into the video and shows a lady who is showing off her legs and her bum as once again the light is projected around her body on the background. Her facial expressions show that she is smiling which could show she is trying to attract men. This scene could make women feel degraded as they may feel as if they have to make a weird pose to be attractive and that they have to show off there body assets to attract men.










This scene is found 2 minutes and 19 seconds in the video and shows a lady posing on the front of a magazine that says 18 years old magazine which shows how this magazine only applies men as the photos within could show nude women which could be degrading for women as they may feel as if they have to comply with how these models look to be attractive. The lady is portraying a facial expression which trying to seduce the person watching the video or reading the magazine so it would try to draw the reader in if it was a real magazine.

This scene is found at 2 minutes 40 seconds shows a lady wearing very little clothing (bikini) and is showing that she is trying to show off her body features and curves. She is almost biting her lip which shows that she is trying to flirt with the audience. This could be degrading for women as they may feel as if they are have to show off there features to get attention. This lady is not in control of what she is doing as she has had her body features positioned to relate to the camera and audience.