What part of the supply chain is distribution? Considered the most important stage in film making and production. It is the 3rd stage in the supply chain.
What is distribution often referred to as? The invisible art
What does 'vertical integration' mean when discussing distribution? This is where the 3 stages are seen as one whole task or process which usually happens in Hollywood and is controlled by on company where as in the UK the distribution stage is focused on marketing and to also sustaining a global product in local markets.
Why isn't 'vertical integration' so common in the independent sector? This is due to produces not having long term links which large distributors.
What three stages are involved in the independent sector? The three stages that are involved in the independent sector is Licensing, marketing and logistics.
What is licencing? Licensing is the phase in which the distributor receives legal rights to distribute and exploit the film.
What are the two levels of licencing? International distribution makes sure that films find their way to the 90+ market 'territories' around the world and the other stage is local distribution, which involves the distributor receiving the licence to release and exploit the film in a particular country.
What is the advantage of being a major US studio? The major US studios generally have their own distribution offices in all the major territories. By contrast, independent producers have to sell their films to different distributors in each territory. So if they own there own US studio they avoid participating in a long process.
What three different types of rights can you acquire on a local level?
What are royalties?
What is the most effective way to increase interest in a film?
How long does it take for a film to reach 'free to air' TV?
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What are the two key questions surrounding the marketing of a film?
What day are films typically released on?
What will a distributor look at before releasing a film on a Friday?
What is a 'light' week in terms of distribution?
What does it mean to 'position' a film distinctively?
Why has this become increasingly difficult in the UK?
What are P&A?
How much can P&A cost?
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Typically how many prints will a 'specialised' film have?
How many will mainstream films have?
What is a key factor in developing the profile of a film?
How else can awareness of a film be raised?
Why is distribution in the UK seen as risky?
Why are companies looking towards viral marketing?
What are the benefits of a 'talent visit'
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In the pre digital film age what was a distributor responsible for?
How much does a 35mm print typically cost?
How many reals is a typical feature print?
Why do 35mm prints get damaged?
Where are prints stored?
How long did a theatrical release used to last?
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When did digital distribution begin in the UK?
Name two advantages of digital distribution
Which countries adopted digital distribution early and why?
How many screens were digital in 2005 and how many are now (you'll need to google this)
Why has digital distribution radically altered the operating model of distributors?
What has happened to the typical release period for a film?
What is a loss leader (google it) and why are companies using the Cinema as a potential loss leader?
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