Sports Junkies
Sports Junkies are one of the most aspirational of Mainstream Tribes, but also one of the l;east influential. They’re dedicated to sporting achievement and prepared to cut out friends and habits that stand in the way.Sports Junkies used to mean being motivated, dedicated and all about the win – but today, the majority are much more high street than high level performance. They are simply young people for whom playing team sports is a key passion point in their life, and build their identity and community around playing sports.
The reason I think I am part of this group is because I spend the majority of my free time participating in sport and I hate losing no matter who is player and how friendly it is such as playing with mates.
Stylers
Still representing status and style, it’s about partying, looking good and staying ahead of cool.Stylers hold strong on the UK Tribes map – innately cool and stylish, the rising influence of Urban fashion and music have made them a hugely aspirational Tribe for youth today. As luxe sportswear and Urban high fashion has hit the Aspirants (check out the Hypebeasts), more young people than ever before are looking like a Styler and aspiring to their luxury lifestyle.
I have a very large interest in urban clothing as I like finding new brands that are individual and urban. I like wearing sports clothing such as Nike and Adidas. I like wearing a variety of clothes and I like trying a variety of styles.
Uban Artists
Urban artists are a new category to fit a myriad of smaller Urban scene Tribes that are growing across the UK.Urban arts (think genres like rap, beatboxing, spoken word, graffiti) and Urban music and fashion influences (think Trax, Chicago Footwork, UK Grime) are so pervasive and influential across UK youth culture today – the Urban Artists are part of the Leading Edge segment but 100% Urban.
I love grime and rap music and love listening to artists such as Sormzy, JME, Skepta and Run the jewels. I like being part of a youth culture and enjoy seeing things like street art and graffiti.
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